Convert every opportunity: bridge availability gaps with alternatives

In our fast-moving industry, inventory gaps and sold-out dates are inevitable, but losing a customer isn't.

Integrate the Alternative recommendation endpoints and, if a preferred option is unavailable, instantly pivot to high-quality relevant alternatives that keep your users engaged and your conversion rates protected.

We have leveraged dozens of millions of booking data points to build a dedicated Recommendations Engine within the Partner API. Instead of relying on static popularity lists or manual curation, you can now dynamically surface the most relevant products to your users.

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We are manually enabling this feature for partners on a case-by-case basis. Reach out to get started.


Best use cases for commercial impact

To maximise the revenue generated by these endpoints, we recommend the following integrations:

1. The "sold out" safety net

Where it fits

A user is on a Product Detail Page, checking availability, but the specific date or timeslot they want is sold out.

What to do

If your availability check returns 0 for a specific date, immediately trigger the Alternative endpoint and display a recommendation to your customer.

Example

  • The customer is checking a Vatican Museums Guided Tour.

  • They click on a date that doesn't have any availability.

  • You display the alternative Vatican Museums Combo Ticket, with a clear messaging.

Screenshot from tiqets.com with "Check out this great alternative" feature
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Tip

Display these results with a header like "Tickets for your date are sold out, but travellers also loved these..." to keep the user engaged.

2. The "disabled" redirect

Where it fits

A product's checkout is being temporarily disabled (seasonality, technical issue, etc.)

What to do

Subscribe to Product Change Notifications to be updated, and when a product is temporarily disabled call the Alternative endpoint to display recommendations.

Example

  • The customer lands on Summer Jetboat, a seasonal product currently disabled.

  • You show Winter Jetboat, a similar but available product near the "Closed" information.

3. The "archived" replacement

Where it fits

A product is being disabled for good.

What to do

Subscribe to Product Change Notifications to be updated, and when a product is being archived call the Alternative endpoint to find the best substitute, and replace your connection with a new product.

Example

  • You were listing Colosseum Early Bird Tour in your venue page.

  • This supplier stops offering this product.

  • You replace it by Colosseum Small Group Guided Tour in your page.


Technical Implementation for alternative recommendations

Use this endpoint to fetch products that serve as a substitute for the current product context.

Example Request

A user is looking at the Colosseum Guided Tour (ID 16034) but availability is tight. You want to show high-conversion alternatives.

Example Response

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